Toronto, Canada – Canada’s Field Aviation Company Inc. has re-aligned its business direction to place a stronger operational focus on modification and conversions of aircraft for special mission roles, and VIP and corporate shuttle interior completions for regional aircraft.

To reflect its new direction, the company is launching a new corporate identity that will drive its new branding strategy. In recognition of the company’s international reach and influence, the official launch of Field’s new branding and redesigned website (www.fieldav.com) takes place at the Singapore Airshow, February 2-7, 2010.

Field Aviation vice-president of marketing, Chris Cooper-Slipper said, “The emphasis on our new business focus is in response to strong customer demand within these two key areas of our operations. The expansion of our VIP interior completions and special mission modifications programs is an exciting step into the future for our business as we enter this new decade.”

“In designing a new logo, we wanted a fresh, bold look to represent Field’s new business direction, while incorporating its proud Canadian heritage and more than 60 years of history as a market leader in the aviation industry,” he added. “We believe we have achieved this goal; now we will commit ourselves to maintaining this dedication to all of our customers.”

Field Aviation is internationally recognized for its innovative, engineered solutions and the modification and conversion of aircraft for special purpose applications. These capabilities have made Field a world leader in the adaptation of commercial aircraft for special mission use – ranging from flight inspection to electronic surveillance and maritime patrol. Aircraft recently modified by Field are flying with customers in Australia, Canada, Denmark, Iceland, Japan, Sweden and USA.